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  RIAA Website Hacked and more 
  Jul 30, 2002, 09:30am EDT 
 
By: Sander Sassen

Oh my god, that’s hilarious, and so ironic; the RIAA site has been offline for most of the weekend due to Denial of Service, DOS, attacks. It is ironic because the RIAA is currently trying to get a bill passed that’s proposing the very same tactics be applied to P2P networks and affect the computers of people that supposedly spread or host a large collection of illegal media files. The fact that they’re now the victim of such an attack themselves, serves them right for trying to shove something down the throats of the consumer that is only in the best interest of the movie studios and record companies and not beneficial to the consumer at all.

There’s one thing I never really understood about all of this and that’s the simple fact that government officials seem to be willing to work with organizations such as the RIAA to pass bills and enforce legislation that is only there to protect the interests, and thus the profit margins, of a number of record companies and movie studios. When is it morally correct to give companies government support to help maintain their profit margins? Or to deem practices illegal that seem to appeal to the vast majority of consumers as a better and more affordable alternative? Because they apparently are not willing, or able, to pay the exorbitant prices the record companies and movie studios are charging for their products. How about monopoly? The way the record and movie studios control all of their content to suit their needs, not those of the consumer. To me it seems that the record companies and movie studios refuse to leave the sinking ship and let go of their control and high profit margins. They’re under the impression that throwing more money at the problem, and trying to bend the laws to suit their needs, will keep them afloat.

In fact what they need to do, as any company would do when another company offers a better and more affordable product, is simply start competing. Offer an alternative, revise the company strategy, invest in new technology and always prepare to take a profit loss. Instead the RIAA is complaining that the record companies and movies studios are losing money due to illegal distribution of their content, and they are trying to find ways to make sure that doesn’t happen and they’ll keep their profits up without changing anything about the way they market or distribute their product. Now that’s what I call a rather stupid business strategy and a guarantee that you’ll lose profits quickly. In order to survive you’ll have to adapt to the new markets and not try to find ways to have the new markets do what you want. The record companies and movie studios depend on their consumers and the purchases they make, not the other way around. It is about time they realize they’re losing customers over this and are fighting a losing battle and need a new business strategy, a new way to distribute their products and most importantly a new pricing schema that’s fair to the artists and the consumers.

When they’re seriously about going after P2P networks they might just as well increase the price of CDs and DVDs twofold as their current profit won’t be enough to overcome the huge expenses in manpower and equipment needed to battle the ever growing number of, worldwide, P2P networks. Just see how fast people will move to alternatives and stop buying original CDs and DVDs altogether when prices are higher, maybe a few will, only to be able to put them up for further, illegal, distribution. Is that what the RIAA and the record companies and movie studios would like to see happening? I’d really urge them to adapt and develop a new business strategy as well as a whole range of worthwhile products, such as downloadable CDs, streaming video, MP3 downloads, custom compilation CDs, etc. In their own best interest they’d better be on the forefront of innovation rather than clinging to products and business models that’ve long since proven to be inadequate to deal with the rapidly changing new economy and means of exchanging media.

Sander Sassen

 

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Re: RIAA Website Hacked and more Wizard Prang 7 replies Aug 25, 2003, 12:57am EDT

 

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