Bit of catchy title no? Well, pardon my French if I just offended you by using the f-word in the subject line but at least it cleared up some of the confusion about NVIDIA's latest. Confusion? Well yes, as the card is being marketed worldwide with the "full throttle graphics" slogan meant to convey the message that this graphics card indeed takes the performance crown. More precisely it is marketed with the "full throttle graphics" slogan in the United States and England but many countries will use a translated version of that to convey the message, with most of the punch lost in translation.
Honestly the full throttle graphics slogan doesn't induce any urge to spend top dollar on a graphics card with me, but your opinion may vary. Regardless I think NVIDIA should just've stepped up to the plate and pitched it as "f*cking fast graphics" and settle the discussion, worldwide, in one fell swoop. But who knows, they might not have been willing to go through the trouble of acquiring a mature-rating for their marketing campaign to do that. Regardless I think that full throttle graphics doesn't really convey the message properly.
Why? Well, NVIDIA has, for the first time, managed to address a few hot issues, pun intended, with their previous generations of cards. One being power consumption and heat production, hence the pun. The other being the need to move to a dual slot heatsink with excessive noise production on the GeForce 6800 Ultra. With the GeForce 7800 GTX NVIDIA tackled all off of these by making it up to 50% faster, but using 25% less power than a GeForce 6800 Ultra and combine that with a low noise single slot heatsink. That's quite a bit more than the full throttle graphics slogan conveys in my book. But I'm sure the previous one "drench your senses" didn't translate very well in some languages, in some cases probably be more suggestive than my blatant use of the f-word.