I'm seriously doubting that Apple is proud of their Mini.
After all, they have no time machine that can go back to 2002-2003 when the first Shuttle XPC came out.
So, now it's 2005, and Apple releases their own micro-ITX system right between the second generation of micro-ITX being released and the third generation of micro-ITX PCs that will be released sometime between March and July.
These are the major flaws of the Mac Mini:
+ Can't be used as a PVR, yet is marketed as a multimedia system
+ Has an ugly plastic white case that makes it look like it came from Fisher Price, that not to mention doesn't match any other home console
+ Uses all proprietary hardware that has very limited upgradeability
+ Is based around MacOS (need I say more?)
While a lot of these things can be fixed via modding, the average consumer wouldn't be able to attempt it.
So, they're stuck with a Mac computer. Nothing more, nothing less.
I'd rather put together a media PC with full HD functionality. I could probably even do it for about the same price.