re:

"And no, I’m not referring to the category of users that see the PC as just another household appliance; those are beyond help anyway, they often don’t even know what a processor is, let alone a chipset."

Errr, actually that's exactly what PCs are. Its only geeks like us that enjoy playing with household appliances that don't work much of the time in an attempt to make them as reliable as washing machines. I guess we'd regard people who read online washing machine magazines as weird

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