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/ Forums / AMD doesn't trust Intel, should you care?

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amdfreak22 Jun 30, 2005, 11:59pm EDT Report Abuse
I think it was a good move by AMD to file the suit. It's exposure, and it puts a lot of negative lighting on Intel. I do think, though, that AMD needs not a NEW marketing agenda, but just a marketing agenda period. When was the last time you've seen an AMD commercial vs an Intel commercial? I don't think I've seen an AMD ad in a magazine or on TV in my life. The only way I know they exist is from going to stores, forums like these, and tech magazines. On the other hand, I think they are a lot of bang for the buck.

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OCGW Jul 01, 2005, 12:34am EDT Report Abuse
I agree totally

& you never know, they might get paid



varun rao Jul 01, 2005, 02:13am EDT Report Abuse
I cant help but appreciate the depth of the situation. AMD without alloting significant percentage of their income to advertising (as Intel does) have managed to keep their sales going. They have released a product that is powerful,economic and unmatched in perfomance.
And more importantly this product has sold because of feedback and first hand experiences. AMD has made a bold statement here , that they have a competetive product and dont have to rely on advertising to get it to sell. What this does is that it leaves room for what oculd have been had they gone ahead and advertised their arse off.
I think this is how it should be. How can u judge a product like a microprocessor by seeing a stupid completely irrelevant ad that imply kids become engineers and doctors after using the Intel Pentium 4??!!! ...
I think its all rubbish. For a ignoramus user or a general purpose user it didnt matter what processor he/she bought. But EVEN today many people would rather get branded PC's than assemble their own. What this does is that it reduces the CPU option to that of pure business-interest and completely eliminates research work to find out which processor is REALLY the best.
The only way out is to force branded PC makers to give both AMD and INTEL options in their computers. THis is democracy, while selling computers based only on INtel solutions is a large corporate like Dell taking advantage of their position in the IT society.
I know it doesn necessarily sound like a reasonable solution in that a business group should be able to choose its own partners to suit its own logistics. BUT today AMD and INTEL might as well be inducted into the democracy handbook cause this is the IT era and EVERYONEis going to use computers. And a HUGE market goes after branded PC's, and this market is off-balance which stifles technology growth in general.

Koen Van Lindt Jul 01, 2005, 08:41am EDT Report Abuse
I just can't completely agree with the article. First you defend Intel for not being open and then you accuse AMD for the same reason. You've got a point too 'though. Almost all promotion we can observe for AMD's products is viral marketing. They really should spend more on PR as this is Crucial to gain more market share from their position today. Concerning the discussion about which brand has the best perfomance, IMO neither Intel nor AMD has a clear lead. I think most home users would be better off with an AMD CPU as they like multimedia and to some extent games, but Intel probably has the lead in other domains.



Patrick F Jul 01, 2005, 11:10am EDT Report Abuse
I agree, I think the article is a little 'one sided'. I have both AMD and Intel PC's in my house, and love them both. I like that AMD goes for alot cheaper.

I want to se a competitive marketplace because the more competitive these businesses are, the lower prices the consumers will see. In addition to lower prices, better quality will arise as they are striving for the best.

If the outcome of this lawsuit is a competitive marketplace, I'm all for it.

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Marek Stefanowski Jul 01, 2005, 12:53pm EDT Report Abuse
AMD will need to start getting their advertisement going. Currently they sponsor the Ferrari F1 team and occasionly you see a pamphlet in a magazine, but otherwise thats their advertising. Even if they win their case here (which I hope they do) when the Dell or HP, etc. clerk asks "do you want an Intel or an AMD?" people will only know about the Intel and go for what they know. They need to begin advertisement to use this win in the case to help their situation. Without a doubt it is better than Intels solutions so they need to just get it going so that OEM companies do start selling them.
Of course just because they win doesnt mean that OEM companies will use it as they have Intels in stock and so AMD will have to ensure it begins to be used. They have done their work on the processors and have done amazingly well so far. Now they just need to advertise and Im sure they will steal Intels crown soon if they do.

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Orange Juice Jul 01, 2005, 01:25pm EDT Report Abuse
To be quite honest, I don't think AMD should go for all the pub, I think that npt doing it may have given it the chance to boost it's performance and lower the prices...Intel's ad campaigns only increase the company's expenses...and finally giving expensive processors...
In my oppinion, using the internet as the most effective and widely spread tool, AMD could and should rise a lot. Simply by getting closer to the "computer freaks" that examine everything new on the market, and would be quite happy to have a lot of answers and intel (read intelligence-information >:) ) "from the inside".
Seeing what the Linux fans have put together against MS, AMD should figure out what power lies in the masses...
Sure, the average consumer would buy an Intel...because he sees the ad on TV, but his kid/s that want a computer I bet are talking to all their friends that have one, and that "google it" a lot....and what comes out when you ask google "AMD or Intel"? Forums, the oppinion of other people that bought already...and what's best, an ad that say's "I'm the best!" or John Doe's oppinion that says he boils an egg on his Prescott...?
Me, I'm quite pleased that my poor Duron 1800 proc@home is just under if not equal to the performance of the 2,4 Celeron D I have at work. No sense in comparing the prices, I wish I had something to say about acquisitions...
Next step for me...hopefully, FX

Marek Stefanowski Jul 01, 2005, 01:40pm EDT Report Abuse
But the whole point of this case is to allow AMD expand by being able to get more profits and therefore advertising is the best way of getting people to look at the AMDs. theyve already got the best chip, now is the time they should start to sell it

Enrique I Jul 01, 2005, 04:22pm EDT Report Abuse
The only way out is to force branded PC makers to give both AMD and INTEL options in their computers. THis is democracy, while selling computers based only on INtel solutions is a large corporate like Dell taking advantage of their position in the IT society.

Thats not democracy. Thats communism.

OCGW Jul 01, 2005, 05:06pm EDT Report Abuse
What we have is a free market

Intel conspired illegally to control the market thru extorsion



Josh Jul 01, 2005, 05:33pm EDT Report Abuse
As much as I hate to say it, I don't think what Intel did was wrong. I mean, every company in the world is trying to sell more products then their competitors. We live in a Democracy (those of us that live in the US). The government does that to other countries (have you heard of tariffs?). Like what was said before, making them stop doing that would be a commmunistic kind of thing.
I do hope AMD wins it, though.

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OCGW Jul 01, 2005, 06:13pm EDT Report Abuse
Right or wrong is ethics

What Intel did was beak the law, they committed a crime

Anti trust laws were written for a reason, so that ppl, & companies would have the right to chose what they want, rather than be forced take what is given them

I believe in a Computer OEM's right to chose LOL



Josh Jul 01, 2005, 06:29pm EDT Report Abuse
Intel is not really forcing a company to take their product (unless they have a contract), are they? If not, I don't see what the problem is. What law is that breaking?

Never be afraid to try something new. Remember, amateurs built the ark. Professionals built the Titanic.
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OCGW Jul 01, 2005, 07:21pm EDT Report Abuse
It is illegal under US comerce law for a company to say they will not sell you a product if you also buy from a competitor

That is how big companies unfairly stop little companies from competing & stifle progress

It is also illegal around the world in Japan, & in Europe, Microsoft was fined 100millionESD, or Euro for forcing ppl to buy IE w/ windows

They have been given a cease & disist order in the US

& in Japan the Intel Corporate offices were raided by police, & evidence seized

Once criminal proceedings are initiated against a company, the damaged parties have much more "leverage" to bargain w/



A_Pickle Jul 01, 2005, 08:45pm EDT Report Abuse
You know, it's funny.

Of course AMD wouldn't mind being in Intel's shoes, and with respect, the Athlon 64 is a good processor, it's not the better product when a lil' 3.0 GHz Pentium 4 can whoop up on an Athlon 64 3800+.

It bothers me to see Intel having done what they did, which unfortunately seems to be a characteristic of large corporations. It is a sad truth that corporations can have great power, but seldom if ever do they wield that power responsibly. It is also a truth, however that Advanced Micro Devices is by no means a weak corporation. In relation to their biggest competitor, they are not a threat, but in that they are the balance between absolute domination of the microprocessor market, they are not weak.

The accusation that Intel is reducing CPU prices for large PC distributors solely to shut AMD out of that market is undeniably true. Welcome to the world of business. AMD seems to always have the low prices at or other direct computing dealerships, why then are they troubled with Intel's discounts? Why does it matter where the discounts go, be them to Dell or Frank Johnson? Seems to me Intel's move to give discounts to large computer distributors would be an honest and smart business move. According to AMD, it's all against them and therefore deserving of the law stick.

I don't think Intel is innocent, but I don't think AMD is either. Trouble is, AMD has keenly watched for Intel to slip up. Intel wouldn't keenly watch AMD because a lawsuit against AMD would be needlessly expensive and wouldn't do anything except p**s off the world. AMD, however, being the little guy can slip up, hide it, watch Intel slip up and glide into the courthouse appearing like the harbinger of justice upon the Evil Empire of Intel.

Intel isn't innocent. But AMD has easily done their fair share of burning documents.

OCGW Jul 01, 2005, 08:58pm EDT Report Abuse
Anybody can reduce prices all they want, they can give them away for free if they want to

What they CANNOT do legally is tell Dell that they will not fill their cpu orders if they give consumers a choice & market AMD based PC's



Josh Jul 01, 2005, 09:07pm EDT Report Abuse
"....That is how big companies unfairly stop little companies from competing & stifle progress"
Good point, I didn't think about that.

Never be afraid to try something new. Remember, amateurs built the ark. Professionals built the Titanic.
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OCGW Jul 01, 2005, 09:08pm EDT Report Abuse
Thx Josh



Orange Juice Jul 04, 2005, 02:18am EDT Report Abuse
Hmmm... Intel forcing AMD down on it's knees isn't by far Intel's struggle for survival... Is Intel 'scared' about competition? Or he's just thinking ahead like MS...
Just a can you be 100% sure of your market share? By elliminating competition. And how can you be sure of doing it? Maybe weakening it just enough that it wouldn't fight a takeover?
That would be a BIG blow.. And we've seen that happen a few times..(not at this level..ofcourse)
But's just my imagination... ;)

OCGW Jul 04, 2005, 04:33am EDT Report Abuse
Intel is the 800lb Gorilla



jim private Sep 09, 2005, 11:58am EDT Report Abuse
dell is a intel vendor like my local ford dealer is a ford vendor ...he receives pay for advertising training and customer support he agrees to only sell ford and not offer any competing brands that,s life ford doesn't own dealerships they are owned by companys and individuals who shop the manufacturers and srike deals the same way . if a company choses to only sell 1 brand that is completely legal. i could argue that honda makes a better cheaper more reliable vehicle but he is exclude by contract from selling them ..see my point?

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