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  Re: Is AMD finally starting to lose its marbles? 
 
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PeteRoy Jul 21, 2005, 07:59am EDT Reply - Quote - Report Abuse
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You obviously speak from your own point of view, AMD sends samples to Anandtech and Tomshardware, I guess that's enough for them.

How many read your website and how many read Anandtech and THG?


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Dublin_Gunner Jul 21, 2005, 08:08am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Whats your point??

not meaning to be rude btw

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Julian Innerhofer Jul 21, 2005, 08:34am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
I dont think, that it will not make the sales of AMD grow, wehn tehy proove unfair business practices.

Because if Intel will be forced to use fair practices, this will help AMD improve their sales.

And I dont think, that the reson why Intel has more market share tahn AMd is because they have a better marketing. I think the reason is, becuase Intel has a better reputation an the reason for this is, that Intel makes good CPUs since a much longe rtiem and that there was a time, when Intel defined all standards and had something like a monopoly. This is also the reason, why everyone knows Intel, but some people dont know AMD.

Dublin_Gunner Jul 21, 2005, 08:40am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
I think marketing plays a huge part. If we had been inundated with 'AMD inside' over the last few years, their sales would definitely have skyrocketed. The general PC user would not know who AMD is, because all they see are ads for Intel splashed all around. And not a single one for AMD, so therefore when they head into 'PC's for Noobs', they see an Intel system @3ghz, and some strange other system by AMD at 2ghz. The Intel not only looks faster, but they dont even know who AMD are, so wouldnt trust them, hence, they buy the Intel.

That is why you would generally only see Gamers and enthusiasts with an AMD system.

So therefore, if they marketed better, their sales would indeed increase.

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Wayne Bradford Jul 21, 2005, 09:05am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
What would the reason for the suit be? They obviously don't pursue a advertising strategy that favors market share success.

Patrick F Jul 21, 2005, 10:23am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
I think this is a 'one-sided' article. I would agree with the first post. AMD does send some products out for review, It just seems that hardwareanalysis.com has not created contacts in AMD to get the products. If you get more "potential comsumers" come to your web-site, AMD would most likely jump on the chance to give a few processors away to get their name out in the market. We still have the same problem though:

All the techies come to this web-site. All the techies know about AMD. The average Joes (traditionally) dont come to this web-site on a regular basis, only when they have a trouble shooting problem. Because not many average joes come here, why bother having another "techie" web-site offer the same reviews that another "techie" web-site will offer?!?!?!

They most likely view your requests for a processor not needed. I bet alot of techies from this site go to anandtech and other web-sites whom are more popular. I like to visit all of them just to read the articles. Why would AMD give this site processors if they are all impacting the same market..."the techie market"??? If I were AMD, I would most likely go with another web-site whom can show they have more potential consumers. You need to show AMD that you have potential consumers, and not just the techies. You need to let AMD know why they will benefit from sending you free merchandise (which lets remember...you get to keep, and they lose out on if they are hitting the same market).

----------------------------------------------------------------

With the lawsuit, I would completly agree. It is not just going to get their name out there, it will change the way they run business. If this lawsuit goes through, intel will have to change their business practices, which will be a loss to intel. A loss to intel is a gain with AMD. There needs to be a stop to bullying in the market. I'm not saying that I am aware of bullying, or that it even exists, but if it does...That is the most appropriate thing to do.

I have to say good luck AMD, I hope it works out for them.

BTW...I am not just an AMD consumer, I purchase Intel processors as well. This reply is not intended to be biased, I am just relating to the article above, where AMD is being hammerd on, and Intel is shining. I think we need to look at all sides of the situation. I can go forever about what AMD needs to get done, but it would be repetitve with the above posts.

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Dublin_Gunner Jul 21, 2005, 10:26am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Its probably under competition law. In my view it all seems to boil down to the fact that AMD consider Intels strategy to be anti competitive. And in that case they have every reason to file the suit. It will be a lot harder to prove though, and I'm not sure the suit will hold. At least, if nothing it will raise AMD's profile in peoples eyes.

The whole idea that all publicity is good publicity.

Maybe this is just an extravagant marketing stunt? Did anyone else notice that there is now an advertisement going to be released for AMD, good timing dont ya think.

Hardly circumstantial!

Maybe this could be the start to a whole new marketing strategy on AMD's side, and following will be a huge push to get their products more recognised in the public domain.

Obviously I'm just shooting the breeze here, but it would make sense dont you think?

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Sean McPoland Jul 21, 2005, 10:28am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
ahhh, someone got out of the wrong side of the bed?

AMD deserve to take that mother to court and when found guilty I wonder what the fine will be?

It was interesting that only the other day Fujitsu-Siemens said they would be making AMD systems after intel said " they could do so" - who runs the show at FS - well it looks like Intel do; wait for Dell to come out with theirs..

regards
Sean

Sander Sassen Jul 21, 2005, 10:34am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
PeteRoy,

You are exactly following their train of thought, Anand and THG might have a lot of visitors but many smaller sites combined will have many more visitors with a much broader interest and from many more countries, hence you get much broader exposure. And besides, don't mistake us for a small site, we're about 1/5-th the size of THG when I last compared numbers.

Sander Sassen
Editor in Chief - Hardware Analysis
ssassen@hardwareanalysis.com
Sander Sassen Jul 21, 2005, 10:38am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Patrick F?

I'm sorry, rest assured we're on a first name basis with all of AMD's PR contacts and know who to talk to at their press agencies. Please don't put the ball in my corner, we've invited AMD to send us samples and include us in their product launches on numerous occasions, yet they refuse to work with us and other publications that are not afraid to speak their mind. As for number of visitors etc. you can rest assured we measure up with the likes of TechReport, Hexus, BitTech etc.

Sander Sassen
Editor in Chief - Hardware Analysis
ssassen@hardwareanalysis.com
Dublin_Gunner Jul 21, 2005, 10:38am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Go Sander!!!!

Give 'em hell boy!

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mick Moore Jul 21, 2005, 10:50am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
If you ask me this is a lame excuse for AMD,s bad marketing they have stubbed to a new low with this law suit, they have and always will have a bad marketing strategies, so instead of coming up with good marketing Ideas they decide to sue Intel to get publicity and to try win over the public with a pity Plea. I am not an Only Intel Boy I build AMD systems for my customers but when I heard about the suite from AMD all I could do was think, wow how much lower could they go, they are sucking the scraps from the bottom of the barrel. I mean look at the big Picture, when I started to build system I started with Intel why? because I new of them, I saw adds I seen banners flyers etc where was AMD's adds where are they now even I have not seen one add on TV for AMD in the last year, simple point there marketing sucks, they donít have the advertising power Intel has they cannot produce the mass amounts of processors Intel can, so instead of beefing up there companies marketing, they do it the good old American way and sue. They have reached a new low for me and really they donít get any respect from me if anything they look nothing more than a desperate company trying anything to ruin there competitors name. Sham on you AMD you really look like a company looking for a hand out.

Yousuf Khan Jul 21, 2005, 10:54am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Sander,
Maybe you're in a better position to understand AMD's position than you know. Despite all of your attempts to get free samples from AMD, they just don't pay attention to you. Yet, they pay attention to all of the bigger sites out there, like Tom's or Anand's. It's hard to get attention isn't it, when you're competing with something much bigger out there?

Merc Jul 21, 2005, 10:54am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Does Intel compete using unfair trade practices? Absolutely. Is that the reason AMD has a hard time gaining market share? Only partly. I agree with Sander here, AMD seems to go out of their way to remain relative unknowns. Sending a CPU to HWA so Sander can run some tests and write a review is very cheap advertising and it is unfathomable why AMD would not take advantage of the opportunity.

Build some grassroots consumer demand for your product and OEM's will buy your product to fulfill that demand, regardless of Intel's strong-arm tactics. Suing Intel is a half-assed way to go about bulding more market share.

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Sander Sassen Jul 21, 2005, 10:59am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Yousuf,

It isn't about free samples, I'd gladly pay for them, nor is it about competing with other sites, as we aren't looking to compete with others, we do our own thing. We write about subjects that we feel are interesting, subjects that are discussed in oru forums, that are important to our readers, but we do this from our own angle and approach, that's what keeps people coming back to our website as we're not afraid to speak our mind in fear of losing revenue due to scaring off advertisers etc.

Sander Sassen
Editor in Chief - Hardware Analysis
ssassen@hardwareanalysis.com
Dave East Jul 21, 2005, 11:15am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Your site is hardly unbiased. How much do you get paid for the banners? And what is YOUR agreement with those companies.

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Sander Sassen Jul 21, 2005, 11:23am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Hardly unbaised?

Firstly someone claiming to be totally unbiased is lying, there's no such thing, hence I will not even tell you we're unbiased. I can tell you however that I make every attempt to not let my personal preferences influence my writing, that's a whole lot better than the writing you can expect from a fansite, of which there are several. All of our ads are served through 3rd party suppliers, I have no influence over their content other than them being fitting for our audience, ie. no nudity, or ads that have no relevance to our readership. Obviously I'm not going to disclose how much these ads generate, just like I will not be asking you for a transcript of your last payslip when you sign up for our website.

Sander Sassen
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ssassen@hardwareanalysis.com
Dublin_Gunner Jul 21, 2005, 11:23am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Could you please provide an instance where this website has been biased? I'm curious to know as I dont feel this site is biased in the slightest...........

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PeteRoy Jul 21, 2005, 11:27am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Fact is that most computer users do not read computer enthusiast websites, not even gamers.

Intel lead on AMD is on the TV, advertising yourself on TV gives you a lot more exposure.

I also visit http://www.3dgameman.com and there is a FAQ there asking "why you don't review CPU" and he says that nor Intel or AMD are willing to send him samples.

Yousuf Khan Jul 21, 2005, 11:34am EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
Well Sander, it sure looks like you've done everything you can to get AMD's attention. Not sure why they still don't pay attention to you. It can't be because you're too harsh with them, as that would mean they'd have to ignore Tom's Hardware too. I mean Tom's Hardware is located within the same building as Intel's German headquarters -- yet they get AMD samples. :-)

The fact of the matter is that AMD would be remiss if it didn't sue Intel. It wouldn't be fulfilling its commitments to its shareholders, or its customers (i.e. computer companies), let alone to the general public if it let this go. The fact of the matter is that Intel has been raided by anti-trust authorities on two separate continents, five separate countries, one of those raids has already resulted in a *conviction* (in Japan). Though Intel spins it as just a "suggestion" by the Japanese authorities, and that they don't agree with the judgement, in the end it really doesn't matter what Intel's opinion about its conviction is, it's conviction still stands. AMD would be the biggest chump on the planet if it gave Intel a free pass after all of that.

aristos t. Jul 21, 2005, 12:19pm EDT Reply - Quote - Report Abuse
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>> Re: Re: Is AMD finally starting to lose its marbles?
First of all to be fair, I don't think there is such thing as an unbiased column or opinion especially in the computer world, however what has come across my mind whilst I was reading this column and another one you wrote in february named:"AMD chipsets, quirky by nature?" I'm beginning to think that not only there's a strong bias in favor of Intel, but that you also are failing to see the reality that AMD is facing as a corporation when competing with such a company like Intel.
These guys (At AMD) are unable to promote their products or sell them properly not because of bad marketing or pricing but because of Intel's mafia practices, so to make it more clear to you let's make an example:

You have two restaurants one opposite the other , the first has been in the location for a while and people know it. the other one is relatively new but new customers are starting to notice and prefer it and known critics praise it, both restaurants use the same food\wine supplier, now that p**ses off the owner of the old restaurant and every now and then he\she employs thugs to break the windows, he\she also threatens the suppliers to stop dealing with the new restaurant or else he\she will stop dealing with them.

So tell me now, honestly! What should the owner do, advertise more? or maybe give some more critics a free meal so that can have one more good review? No he\she must defend by using the law. It may be tough to win the big guy, but it's the only way, so no marbles lost I'm afraid.




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