It has only been a few weeks since we debunked Apple’s benchmarks of the new PowerPC G5 where they diligently, but falsely, claimed superiority over anything that adhered to the x86 instruction set. So we were simply flabbergasted when Apple announced this week that they’ll be incorporating Intel’s x86 architecture in their upcoming PowerPCs. The reason? According to Steve Jobs, the PowerPC roadmap would not provide the performance that Apple needed going into the future. That obviously puts the above mentioned benchmarks in a whole different light, or maybe Apple has finally lost all of its marbles instead of just a handful, by incorporating a previously inferior architecture into their upcoming products. I guess Intel’s products must've suddenly improved by several magnitudes overnight.
However Apple’s announcement is particularly surprising as Steve Jobs has never missed an opportunity to wage war against anything that carried the Intel logo or ran on the x86 architecture. Quoting from a few of his keynotes he frequently uses the words inferior, obsolete, underperforming when referring to the x86 architecture or Intel. And now Steve Jobs seems to have switched, much like last year’s Apple switch campaign, and has only good things to say about x86 and the road forward. So much for Steve Jobs’s integrity, first bad mouth Intel and x86 for decades and inform your customers that Intel and x86 are no match for your products by releasing doctored benchmarks and now tell the exact opposite.
If I were one of the people that have been defending the PowerPC’s superiority over Intel’s or AMD’s products I’d feel pretty much left out in the cold. Apparently Apple’s marketing tactics indeed were based around falsely debunking other technologies to uphold a fictional superiority. The question now is whether Apple can ever be trusted to offer trustworthy information and benchmarks? There’s light at the end of the tunnel though, as now we can finally silence those that said Apples are faster because previously we weren’t comparing Apples to Apples. Now that Apple has adopted the x86 architecture we can finally make that comparison and silence that discussion once and for all. Good thing that Apple didn’t opt to incorporate AMD’s Athlon-64 processors though as that means that PCs will be the fastest on the planet, as Intel’s x86 architecture still is no match for AMD’s.