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  None of this has anything to do with the lawsuit 
 Date Written 
Yousuf Khan Jul 21, 2005, 08:19pm EDT Report Abuse
Despite all of this blather about how AMD can improve its marketing, it really misses the whole point about the reasons for the lawsuit. I'm sure you can find as many examples of something AMD is doing right marketing-wise, for every example of something it's doing wrong. Similarly, I'm sure you'll find plenty of examples of websites receiving free samples of processors to test from AMD, vs. those not getting them (ahem).

Intel has now had its business offices raided by anti-trust authorities on two separate continents, in five separate countries. In one of those countries, Japan, it has already resulted in a conviction. That's right, I said "conviction", not allegation nor accusation, it has been found *guilty*! Actually, it's even worse than that, Intel has admitted its guilt. It chose not to challenge the Japanese ruling, therefore accepting its guilt. Now of course, Intel spins it a little differently stating that it has chosen to accept the "recommendations" of the Japanese trade authorities, as if it was a completely voluntary thing; but you don't have your offices raided and be given only voluntary recommendations.

The Japanese raid occurred sometime last year, and resulted in enough evidence gathered to have a case prepared in only 9 months, and presented at the beginning of this year. The raids in the other countries happened only last week. They were all in Europe, where Intel's offices in Germany, UK, Spain, and Italy had been raided. One of the European observers said that the Europeans rarely go raiding company offices unless they're already sure that they'll find something.

So you think all AMD needs to do is market itself a little bit more? Well, among the allegations in AMD's lawsuit against Intel is that Intel even tries to interfere with AMD's own marketing efforts. In one example, Intel CEO Craig Barret personally flew to Taiwan to inform the CEO of Acer about "consequences" if it attended AMD's launch party for the Opteron when it was first introduced.

Still think AMD's fortunes will be improved by a bit more marketing? Giving out a few more free chips to hardware sites? Well, then you're simply applying Norman Rockwell ideals to a Tony Soprano world.

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Ninjawithagun Jul 21, 2005, 09:33pm EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
AMD's lawsuit against Intel is "several-fold" and not just about any one topic in particular. Some points in the suit are made to be stronger than others, but the bottomline is simple - Intel is not playing by "the rules" of regular marketing. I personally agree that Intel has been playing dirty by making retailers buy minimum bulks of processors and blocking them from being able to even sponsor AMD's products at the same time. The list goes on and on. And AMD isn't the only one who has a problem with the way Intel is doing business. The European Union (EU) has begun official investigations into Intel's overseas offices along with other undisclosed probes into their business practices. Looks like Intel has let their ego grow a little too big and allowed their business practices become quite dirty. All for what?, what a surprise.

Plain and simple --> AMD is technologically kicking Intel's butt right now. Intel is backpeddling and doesn't know what to do but play as dirty as they can so their share of the CPU market doesn't shrink. Well, more and more businesses are getting sick of the big bully on the block and are switching slowly to AMD. I can't blame them for two reasons: 1) Intel is playing dirty and should be punished by the law, and 2) AMD offers both a superior product and 64-bit architecture hands down. Why do you think Intel copied off of AMD's 64-bit architecture and just plastered their own label on it (EMT 64)?? What a bunch of crap! That is patent infringement plain and simple. I hope Intel loses big! GO AMD!! At least they have the courage to do what's right, even if they don't win this round.

Will Olson II Jul 21, 2005, 09:40pm EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Sanders making a good point. Before AMD can go sue happy against Intel they need to TRY to market their products first.

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Yousuf Khan Jul 21, 2005, 11:09pm EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Will Olsen, did you even read what I wrote about the case against Intel up above? If you had read it, you'd know that marketing is completely irrelevant here, because Intel will even interfere with your marketing efforts.

There is a well known story from a couple of years ago during a computer show in Taiwan where Intel had some toy balloons popped or cut-free from a stand because they had the VIA logo on it. VIA as you know is the Taiwanese chipset maker, who at that time was having a patent infringement fight against Intel (where Intel was the one which initiated this lawsuit actually). It sounds petty, childish, and unbelievable -- but unfortunately it's not beyond Intel to be like this.

Yousuf Khan Jul 21, 2005, 11:25pm EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Ninjawithagun, whether or not AMD had the technological lead against Intel really doesn't matter. This sort of behaviour from Intel should not go unanswered, especially not with so much prima facie evidence against it.

If you've been harmed, then you should exercise your right to justice: it shouldn't matter what your relative strength against your opponent is. In fact, the whole purpose of a justice system is to resolve disputes between parties of unequal power. Otherwise, we resort to the law of the jungle where "might is always right".

Will Olson II Jul 21, 2005, 11:38pm EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Oh no Intel is poping ballons at trade shows. They cant however refuse television stations to air AMD commericals. Because well they do not exisit. AMD hasnt even tried to do anyting yet. And are playing the poor pitiful me game. They should stick to using their money on R&D like always and just keep churning out great products. Theres no need to waste money on lawsuits when AMD is already making great products and people are buying them.

P.S. Olson not Olsen

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Yousuf Khan Jul 22, 2005, 08:13am EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Will, I suggest you educate yourself on this lawsuit, because quite obviously you don't understand the seriousness of it. The problem is not going to be solved by your simplistic suggestion that they advertise on tv.

I won't even get into the fact that it's strange that Intel even advertises on tv in the first place. Except in the tiny percentage of cases where people build their own machines, Intel doesn't even sell anything directly to the public -- it's simply a components supplier to computer manufacturers. It's like an engine manufacturer advertising on tv instead of a car company.

I can't emphasize how serious this lawsuit is, and how drastically it's going to change the entire PC landscape at its conclusion. It's going to start changing the landscape even before its conclusion too. One analyst at Wells Fargo has calculated the odds at 75% that Intel will have to *pay* AMD around $10 billion or more! That is basically all of Intel's current cash balance in the bank. Also note, this is simply the odds of losing big ($10 billion+) is 75%, it stands to reason that the chances of losing vs. winning are much higher.

S Gold Jul 23, 2005, 07:43am EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Yousuf is entirely correct. The allegation of AMD is that their marketing/sales eforts would be successful but for the monolpolistic and illegal practices of Intel. It has nothing to do with Sander, Anand, Tom, et al getting free samples to review. Read the complaint in the law suit to see what AMD alleges are the illegal practices of Intel. Does anyone think that more advertising or samples would overcome these? Here is the link to the complaint in AMD v. Intel:

brian pope Jul 23, 2005, 10:59am EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit

Gabriel Ditu Aug 25, 2005, 09:30am EDT Report Abuse
>> Re: None of this has anything to do with the lawsuit
Brian, perhaps you should read a little bit about antitrust and antitrust laws:

"By introducing antitrust legislation, consumers should benefit from reduced prices, better product diversity, and thus more choice. Furthermore, as the market power of large cartels is reduced, they are forced to pay more attention to the needs and wishes of individual customers.

Large companies with huge cash reserves and large lines of credit can stifle competition by engaging in predatory pricing; that is, by selling their products and services at a loss for a time, in order to force their smaller competitors out of business. With no competition, they are then free to consolidate control of the industry and charge whatever prices they wish. At this point, there is also little motivation for investing in further technological research, since there are no competitors left to gain an advantage over.

High barriers to entry such as large upfront investment requirements in infrastructure and exclusive agreements with distributors, customers, and wholesalers ensure that it will be difficult for any new competitors to enter the market, and that if any do, the trust will have ample advance warning and time in which to either buy the competitor out, or engage in its own research and return to predatory pricing long enough to force the competitor out of business."

Any of these look familiar? That's exactly what AMD is alleging...



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